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Seriously, What the F#@$!!! , copyright Picturejockey : Navin Harish 2005-2012

1st October 2012

Seriously, What the F#@$!!!

Cafe Coffee Day wanted to do an FCUK and they launched a drink by the name "WTF*". While FCUK is a statement, WTF* is a lame ass me too sensational branding aspiration. If you want to be shocking, providing an explanation for that is the worst thing you can do. Brave enough to have a drink named WTF* but not brave enough to just leave it there, they had to invent a name using WTF so it became Whattefun. Whatteletdown I must say. And it is not just the branding that is let down, the drink itself is a big letdown. It tastes like Tang, has the same amount of mango pulp as other drinks like Frooti and Maaza but costs hellofalot more than those drinks. This tiny bottle of 200 ml costs 25 bucks, twice as more as other drinks.

And why did I bought a drink when I was already put off by its name, well I was thirsty and the only thing available on the metro station was this whatteawful drink.