6th July 2012

Liar, liar

Listerine made to mention on ads that the claims they made were false. Kellogg's 'Special K ads banned in UK for misleading women into believing that they can lose weight by having it for breakfast. Loreal, Maybelline and Olay ads banned because they showed too perfect women which were actually airbrushed. So what is it that pushes companies and ad agencies to make false claims? There is a pie and everyone wants to have a bigger piece of it and that won't come by telling the truth. I mean how can I sell beauty products if I promote the philosophy that inner beauty is what matters? Hell no, I have to say smoother skin, fairer complexion, stronger and longer hair are the factors that increase your self-worth.

This brings to mind some of the candy ads that I have seen recently. I have blogged about the Nestle éclair ads that shows candy much larger than it is in real life. Now I have seen two more ads like that by Perfetti which shows Kajol eating Orangfillz and a man on a camel eating a milkshake flavored candy which are many times bigger than the ones sold at our local grocery shop.