This is what happens when you cut costs. Instead of hiring experienced marketers, you hire MBAs fresh out of college and based on movies like the Mystery Men, they come up with ideas like sponsoring a superhero just like the Captain Amazing in the movie; however their choice of the superhero was a disaster. You guessed it right; they chose none other than Batman. To get the most out of their sponsor money, they even changed their logo to a bat to get the maximum bang out of their dollar, and what happened? They made a presentation to Batman and he told them exactly what women told Dove when the company asked them to wash half their face with a regular soap and the other half with Dove - Fuck Off.