8th September 2006 :: Giant Compressive Strength

Indeed worth a thousand words. I saw this ad behind a BEST bus. No words would have been able to deliver the same impact as this image and I am sure I will remember this ad for a long time. Any one who has worked in advertising would know how difficult it would have been for the agency to convince the client to do this ad.

Read on mental Floss: The art of being subtle