While some people are big fans of Vijay Mallya and Kingfisher, I personally didn't find it to be remarkable better than other full service airlines but that could be because I flew Kingfisher only twice and that too in economy class. One thing that I did notice is that Kingfisher staff calls the fliers “guests” instead of customers or passengers. This reminds me of Niruls's. The then Managing Director of that place Mr. Deepak Nirula insisted that all the people should be addressed as guests and one could even lose his job for calling someone a customer or anything else than a guest.
One more thing I liked is the opening of the welcome address by Vijay Mallay. He acknowledges that the “guests” had the choice of other airlines but they chose Kingfisher and thanks them for that. Another thing that caught my attention was that his staff was personally selected by him and after hearing that I was sort of expecting Yana Gupta to be bringing me my lunch. Must say I was disappointed.