11th July 2007 :: Kingsize

This is some clever packaging. What you are seeing is the cellophane used to pack a Four Square cigarettes. They wanted to have something special printed n the pack for a small period of time and instead of printing on the pack itself, they printed it on the cellophane which I think is quite clever. It also shows how we respond quickly to anything visual. On the right you can see "Limited edition". The only difference was this graphic and nothing at all in the original cigarettes but yet I am sure this must have positively helped in the sale of cigarettes.