9th July 2007 :: Lovemarks

Kevin Roberts the CEO of Saatchi & Saatchi calls them lovemarks. Yesterday I said that if I have to wear a T-Shirt with a big logo of manufacturer on it, I better get paid for it. After saying that I thought about it and realized that I too am doing it. I bought this belt with a Harley buckle. Not only this, I bought a Harley buckle from Melbourne as well. In past I have painted and worn T-Shirts with pictures of Royal Enfield and if I have the time, would like to do it again. This reminds me of a Harley Ad “It is one thing people buying your products but it is an entirely different thing them tattooing your name on their bodies.”