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A bottle of Kingfisher Ultra Lager Beer, copyright Picturejockey : Navin Harish 2005-2009
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Move aside King, the “Emperor” is here

5th October 2009

The King is already yours and you want to upstage him. What do you do? You do what Dr. Mallya did. You introduce an Emperor. Kingfisher beer is already the “king of good times” so they crowned the new beer-Ultra as the “Emperor of good time”. So what will they call the next variant they introduce to the market? “The Monarch of good times?”

On second though, why is there an obsession with monarchs in the largest democracy? Why can't we have “Prime Minister of Good Times” or “President of good times”? Thinking about it, what would be the ultimate name “Madam Ji of good times?”


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