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Part of the text printed on the pocket of a Levi's trousers, copyright Picturejockey : Navin Harish 2005-2009
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Levi's double appearance

4th March 2009

Yesterday I mentioned the message printed on the inside of the Levi's trouser and how no one is going to read it. I now feel I was wrong. That message is going to be read by the most important person, your customer. The logos, the big names on the garments have become fashionable recently and they should be treated as bonus. Before people started paying the big companies for advertising their products, anything printed on the garment was on the inside which was limited to the brand name and washing instructions. In this case Levi's has managed to achieve more then it set out to, it has found me who has communicated their message to a lot of others too.

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