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The lable and the button of a Levi's trousers, copyright Picturejockey : Navin Harish 2005-2009
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Levi's button

6th March 2009

Levi's was “the” brand for jeans in my growing up year and once I read that every household in US has x number of Levi's. That article said that number has gone down from past Since I am not able to find the jeans I like or like the jeans I find in most stores, I am not the best judge for popular taste but I guess Levi's is not the cherished brand any longer. Actually I feel it is the brand for “older” people like me. Even Levi's seems to agree with this, they chose to use Akshay Kumar as a brand ambassador while others are going for models much younger. He is famous, he is big in Bollywood, but does he represent the hip target audience a jeans company would like to target?

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