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Part of the text printed on the pocket of a Levi's trousers, copyright Picturejockey : Navin Harish 2005-2009
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3rd March 2009

I have mentioned earlier in my posts that I feel it is very important to pay attention to details for a successful brand. This and the next few posts will have images of Levi's trousers. The pocket of the trouser has some text printed on it which talks about how Levi's is committed to quality. When a company takes the initiative to communicate a message that will not be read by anyone except for the person who is going to wear the trousers, it makes you feel more confident about the product.

That is one thing and having a good product is another thing. Tomorrow I will elaborate on that.

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