To increase your market share, concentrate on points that will help you sell more, no matter how irrelevant. Ignore things that have no or little impact on sales, no matter how important they might be.
Horlicks supposedly spends millions in research to find out how to make kids "taller stronger and sharper". Are they spending any money to make horlicks easier to dissolve in Milk? The regular one still is better; it is a nightmare to mix Mother's Horlicks with milk even with a blender.