IITF 2010 - What a letdown it is

20th November 2010

Trade Fair (officially known as India International Trade Fair or IITF) was an event we used to look forward to every year. I missed it for seven years when I was in Bombay and finally got a chance to be there this time and I must admit it was a disappointing experience. Earlier it actually used to be a trade fair, this time it looked nothing more like a Consumer Expo. The people targeted were shoppers, not business partners, vendors or collaborators.