These shots of the Johnnie Walker Black Label have been taken in an incredible small light box. The bottle barely fit in to it. To take the shots of the bottle standing, I user the box vertically and for shots like this, I used it horizontally. To take this shot, I kept the bottle slightly protruding from the box. The flap of the box gave the base for the bottle on which we see the glow. This is the same box as used in the Heineken shoot. Check it here.