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Levi's... - An image of a pair of Levi's... sandals | copyright Picturejockey : Navin Harish 2005-2007
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27th November 2007 :: Levi’s...

In the comments to previous image of the same sandals, people have commented on brands and how we associate with them. Those comments made me think why I bought these sandals? The brand did help in making the decision, not because I felt cool wearing Levi's sandals but the assurance of quality one gets with any established brand. I might have not bought these, especially at the price I paid for them, had there been no brand associated. But I definitely would have bought if there was any other respected brand. How about you? Would you still have bought your favorite pair of Levi's if it was a Lee or a Wrangler or a Pepe?